Posted by Travel SentryYou might call the founders of
Pet Airways, Alysa Binder and Dan Wiesel, pretty darn courageous to launch a specialty airline in the middle of a recession. As a matter of fact you could call this husband and wife team, downright crazy. But don’t underestimate the power of animal lovers who are willing to pay the price to have their best friends arrive, safe and sound, at their side.
“Lots of start-up airlines with big ambitions have failed.
Unlike Pet Airways, most didn't launch amid a deep recession. But Binder and Wiesel believe they've found the right specialty market and a modest enough operating plan to make it.”
Travel Sentry covered Pet Airways initial announcement in April and their launch is finally in sight. On July 14, the new pet-only airline will begin transporting animals to five (at least for now) select cities. And the introductory fare is $149 each way.
Individually crated, each dog will fly, not in cargo, but in a lighted, pressurized cabin with a flight attendant checking on their comfort and safety every 15 minutes. They will board from their own airport lounges - complimentary beverages and treats included. There is even a paws frequent flier program.
Pet Airlines’ initial destinations include Baltimore/Washington and non-commercial airports in the New York City Area, Denver and Los Angeles, but expansion plans include 25 other cities within a few years. To begin with, dogs and cats only and each route will be flown once a week.
USA Today spoke with the intrepid owners: "There're about 87 million U.S. households that have pets. It's a niche market, no doubt. But the pet community — pet owners and pet lovers — they get it," Binder says. "They've known for a long time that there's a need for this. We're pet owners ourselves. We are our own market."
Binder and Wiesel say “the key to Pet Airways' success may be its choice of aircraft: the affordable, economical Beech 1900. Designed as a 19-passenger turboprop for use by regional carriers serving small markets, the 1900 used to be one of the most widely used planes by regional airlines.”
The turboprops were more or less abandoned in the 1990s when preferences turned to jets, leaving plenty of bargains, ideal for the pickings of Pet Airways. A Golden Retriever will be most happy to join its owner via a prop vs. a jet. And you won’t hear a word of complaint if the fly time is a few minutes more than jet speed. At maximum capacity, each 1900 can hold up to 50 small animal crates.
Geoffrey Gallup, co-owner of Suburban Air Freight, an Omaha-based air-freight specialist that will operate Pet Airways' planes under contract, says he can supply as many 1900s as Pet Airways needs. If it needs more than the four 1900s currently in Suburban Air's fleet, Gallup says, more can be obtained for about $1.5 million each. That's paltry compared with the $10 million to $35 million price tags on used jets.
The statistics on deaths and injuries of animals traveling in the hold of commercial airlines is hard to substantiate, but various animal welfare groups suggest more pets are harmed in transit than the officially reported numbers. A study by the San Francisco SPCA estimates that about 5,000 animals are injured, out of an estimated 1 million to 2 million that travel by air each year.
Source: USA Today